It is fine to choose any 'from birth' formula that suits your budget. There is no independent evidence to suggest that any company's milk is better for your baby.

Choose an age-appropriate formula. Your baby could become ill if you feed a formula intended for older babies.

Always read the instructions on the formula tin, and follow these carefully.

Cows’ milk formula is usually recommended for healthy babies who are not breastfed.

If you think your baby may be allergic to cows’ milk, talk to your midwife (or other maternity carer)  or  Well Child nurse before buying an alternative.